O2’s Dunne: Our high street stores will survive shift to online shopping

Written by: Samantha Tomaszczyk
O2’s Dunne: Our high street stores will survive shift to online shopping

O2’s chief executive Ronan Dunne says the mass-market appeal of high street mobile shops helps protect them from closure

O2’s chief executive Ronan Dunne has said high street mobile phone retailers in the UK will survive changes in consumer behaviour that have recently claimed Comet, Jessops and HMV.

In the last few months several high street electronics retailers have gone into administration as shoppers increasingly shop online.

Today at a Telefónica event in London Dunne said mobile retailers are less likely to go under.

Dunne said: “With mobile there is definitely an ongoing role to play [for high street shops].

“What is different about the mobile industry is that there is still a discovery phase, with lots of technological change.

“While you can do research online part of that must involve touch and feel of devices. I think the role of the high street and the physical retailer is still the future.

“My sense is, and this may be wrong, that Jessops became more specialist and higher end.

“The beauty of the mobile market is it is so wide, stores appeal to the mass market.”

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

People's expectations these days are so high. Noting is fault proof and no network will be either....
Looking forward to the final quarter of the year, hope it's under way!...
No surprise there...
....and what did Micheal Harrison ask his father? "Can you ring me back, I've got no credit!"...
Can anyone tell me where these phones are manufactured?...
EE sounds to me like they're caught up in their own marketing self-importance hype. I looked through their price plans, and almost all 4G tariffs come with pitiful data allowances (500MB and the ...
Damn 32GB of memory...
I am so happy to find out today that, I have the pleasure to go and see Ed at Wembley!!!...
I doubt the competition commission would approve Vodafone buying EE. It would give them a huge marketshare in the UK market....
Totally agree with article and they are still doing it!!! The call you pretending to be Orange and get you to upgrade. I did this and then they didn't send phones or sim or any contract whatsoeve...

Social Media Feed