O2, HTC charger-free handset pilot exceeds expectations


O2 and HTC’s trial of charger-free phones has proved more successful than expected, paving the way for O2 to take all chargers out of the box by 2015

O2 and HTC’s trial of charger-free phones has exceeded expectations, with 82 per cent of those who bought the handset not buying a separate charger.

The “charger out of the box” pilot was launched in October, offering the HTC One X+ handset with just the USB-to-micro-USB connection lead with the phone.

Its success paves the way for O2 to achieve its aim of taking all chargers out of the box by 2015.

There are 30 million new phones sold in the UK each year. If the results of this pilot were repeated with all handsets, there would be 24 million chargers fewer sold annually in the UK.

O2’s CEO Ronan Dunne said: “The results of the trial demonstrate a clear willingness among consumers to consider and respond to the environmental argument for taking a phone charger-free. I now hope that as a result of this study the rest of the industry will now consider joining us in our campaign to take chargers out of the box for good.”

HTC UK regional director Phil Roberson said: “Along with O2, we’ve been encouraged by the numbers of people who have taken our flagship handset without a USB charger. This pilot demonstrates that, if we inform our customers about the environmental impact of wasted phone chargers and the benefits of using the chargers and mains adapters that they already own, they respond positively to the message.”