ODM eyes £5.7m turnover in 2013 on back of new product launches and sales channels
Original device manufacturer (ODM) MOJO Maker is forecast- ing an increase in turnover of 50 per cent to £5.7 million this year, with the release of new devices and increased sales channels planned.
The firm, which focuses on the youth market, has launched just two devices since its formation in 2011 – the Chat and the Candy. Its turnover in 2012 was £3.8 million.
The firm had originally intended to launch a further seven devices in the UK and Ireland last year but these failed to materialise.
However, the firm’s sales and marketing director, Caroline Preston, insists 2013 will see the launch of eight new hand- sets – six of which will use the Android OS. MOJO is also due to launch a ‘phablet’ – a cross between a smartphone and a tablet – similar to the Samsung Galaxy Note series, she added.
Preston said discussions are underway to add more retail partners selling the firm’s hand- sets. Tesco is its sole partner at present.
She also claimed MOJO, through distribution partner Micro-P, is speaking to several high street retail and grocery chains about stocking its devices in the coming months.
The new handsets will be accompanied by TV campaigns in Q2 and Q3. The ads will be similar to its campaign last March and will target the youth market and social media users through digital channels E4, 4 Music, Kerrang, Kiss, Q and Smash Hits.
The company is refurbishing its website, working to improve the site’s content, imagery, layout and navigation functionality. This is expected to go live before the end of next month.
Preston said: “We plan to grow significantly this year with the release of more hand- sets into a lot more sales channels in the UK. We are in talks with a number of high street and online retailers, as well as operators and grocers, to make that happen.”