Phones 4u set to launch MVNO on EE network in March

LIFE Mobile will be available to the retailer’s contract customers as a 4G service by the end of the year 

Phones 4u is set to launch its own MVNO in March on the EE network with plans to roll out a 4G version of its tariffs by the end of the year.

The LIFE Mobile tariffs will be available to the retailer’s customers in-store and online and will be priced ‘competitively’, according to the retailer.

Although specific details of the contract tariffs are yet to be announced, Phones 4u has confirmed all deals will include data as standard.

In March the retailer will launch a marketing campaign for LIFE including specific advertisements about the tariff.

Phones 4u group chief executive Tim Whiting said: “The launch of LIFE Mobile is a very significant step for the Phones 4u business. Our strategic vision is based upon a focus on building ever-stronger relationships with our customers, which we believe is fundamental to our on-going business success.

“This focus delivered record revenue growth in 2012, a year in which we opened more than 100 stores across the UK. We are delighted to be extending our longstanding partnership with EE in order to add LIFE Mobile to the extensive range of products and services available at Phones 4u.

“We will sell both 3G, and later in 2013, 4G LIFE Mobile tariffs alongside our existing network propositions and are confident the new network will play a key role in driving further growth for our business.”

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