2013 predictions: Aegis CEO Sanjay Argwal


Consumers will be expecting more value for money this year, says Argwal, while high street retailers will need to up their game as online sales grow

2012 saw a dramatic change in consumer spending patterns and behaviour. 2013 will mark a new era in how consumers will continue to shop in a tough economic environment – they will become more sensitive about the choices they make, expecting total value for money.

Retailers will need to get smarter with their proposition to really propel the footfall and encourage sales. As consumers become time-poor, online sales will see continued growth. Consumers will be offered more choice – an easy shopping experience at very competitive pricing. High street retailers need to provide stronger retail propositions and sustain online propositions to maintain higher

sales and growth on accessories.

In terms of key devices we have seen a big dominance from Apple and Samsung in 2012. The first quarter of 2013 will see Samsung emerging stronger and BlackBerry making their way with BB10. Accessories will still remain in demand seeing steady growth. 2013 will be the year of “survival of the fittest”.