2013 predictions: EE CEO Olaf Swantee


Swantee believes 4G will become a mass market service in 2013, with new technologies being introduced that will enhance interaction

This  year, 4G will reach mass-market awareness. EE is the first mobile network operator to introduce 4G to the UK, and customers already familiar with the

benefits of accessing their digital lives on the move are craving the convenience of superfast, instant connectivity.

Customers are now, more than ever, accessing the content they care about on their mobiles. Sales of mobile phones and tablets are dwarfing PCs, and analyst house IDC is forecasting nearly 1.8 billion smartphones will be shipped this year, rising to 2.3 billion by 2016. Next year’s devices look set to be even more sophisticated.

All the major manufacturers are working on bendy phones for example, developing paper-thin bendable, roll-able and wearable devices using flexible OLED technology. And then there’s augmented-reality headsets controlled by voice and eye movements, as seen in the early prototype Google Glasses.

The sleek but similar thin black slabs of glass we use today are likely to take on a myriad of different forms and change the way we interact with technology and the world around us, particularly as they
take advantage of the experience offered by 4G networks.