Microsoft to partner with Samsung for B2B drive

Software firm to assist Samsung in winning business contracts using Windows Phone 8 

Microsoft is set to partner with Samsung as it looks to boost the presence of Windows Phone 8 (WP8) in the business market.

The software firm has already established partnerships with HTC and Nokia to help dealers and operators win larger business contracts since WP8 launched in October.

Head of B2B marketing at Windows Phone Rikke Rasmussen told Mobile News the firm will be going into pitches with Samsung “as soon as the manufacturer is ready”. It claims this will be “very soon” following the launch of the Ativ S device earlier this month.

Rasmussen claims a number of high-profile businesses have already switched from BlackBerry to Windows Phone, including the recent deal with HML Skipton, the UK’s fourth largest building society.

Rasmussen said: “Business is very important to us – [WP8] sits really well with SMBs. There are a lot of BlackBerry customers that are looking at other options, the full integration with Windows 8 makes sense and is cost effective for them.

“Everyone will be affected by BB10, it’s just a question of what that effect will be. It’s a big market though and there should be enough room for both of us.

“From our perspective, we will be trying to stay neutral with the manufacturers. We will be doing joint stuff with Samsung, as we do with HTC and Nokia, as soon as they are ready.”

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