Assistants are taught how to change fonts and set-up voice control on latest iOS and Android devices
O2 and the RNIB have trained 80 of its in-store Gurus to help partially sighted people use their smartphones.
The shop staff have been trained to take customers through using voice command options available on iOS and Android operating systems and ways to enlarge fonts and change colour settings on handsets.
All of the training was done in-store by the charity as part of O2’s inclusion programme Think Big.
O2 head of retail Crispin Lowery said: “We are committed to providing a great in-store experience for everyone. O2 Gurus are our technology experts and by working with RNIB we can help offer the best service for people with sight loss. We continue to look at how we can make our products, services and stores more accessible, which reaffirms our commitment to Think Big across our business.”
Lesley-Anne Alexander CBE, Chief Executive of RNIB, added: “We hope that O2′s lead is taken up by other commercial brands to make the high street more accessible for blind and partially sighted people.
“There are almost two million people in the UK living with sight loss and this figure is set to dramatically increase over the next decade. Technology is so important to blind and partially sighted people as it enables them to live more independently and O2 are to be congratulated on taking this first step in providing this tailored service to blind and partially sighted customers.”