2013 predictions: Samsung UK & Ireland VP Simon Stanford


Stanford thinks manufacturers will soon be able to offer consumers a more connected experience but for that be fulfilled,
content must work seamlessly across all device screens

2012 will be remembered as the year of the multi-screen, with the number of ‘smart’ devices reaching critical mass and consumers increasingly able to live a ‘connected life’.

In the not-too-distant future, we will be able to offer consumers a truly connected life, connecting all screens from smartphones and tablets, through to washing machines and fridges. But in order to deliver this as an industry, it will be important to shift focus from selling a ‘contract’ and ‘a device,’ to ‘connecting the next device’.

To fulfil the promise of the connected world, content must work seamlessly across all screens. Cloud technologies are bridging the gap between connected devices so people’s content is accessible at any time through whichever screen they choose. But they will only see the value in paying for content if it works across their whole range of devices.