Ingram set to rebrand BrightPoint as Ingram Micro Mobility

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Rebrand to be announced at Mobile World Congress and will complete the integration of the two firms

BrightPoint will be rebranded as Ingram Micro Mobility this month.

Mobile News has learned the new branding will be unveiled at this year’s Mobile World Congress event in Barcelona.

The move comes four months after the IT giant acquired the mobile distributor and logistics provider for $840 million (£532 million) in its biggest deal so far.

The rebrand will complete the integration of the two firms, which have been undergoing an internal restructure.

BrightPoint was founded by Robert Laikin in the US in 1989 and has since expanded its operation to 75 countries globally. It handled more than 112 million devices in 2011, worth around $16 billion (£10 billion).

BrightPoint refused to comment on the story.

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