LG appoints marketing head from Samsung

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Manufacturer brings in Samsung channel marketing head to help drive its business in the UK and Ireland

LG has appointed Carolyn Anderson as its new head for its UK mobile communications marketing division.

Anderson joins from Samsung Electronics UK, where she was head of channel marketing and partnerships for over two years.

She will support head of mobile communications Andrew Coughlin in driving the company’s business in the UK and Ireland. Her appointment follows the departure of Stephen Gater, who was marketing director for consumer electronics in the UK before he left LG in December after three years.

Coughlin said: “We’re very excited that Carolyn is joining our existing talent pool here at LG UK. We have a strong product portfolio for the year ahead and are confident that with Carolyn on board the LG Mobile business will continue to go from strength to strength.”

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