Phones 4U appoints Tech Data Mobile to manage supply chain

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Tech Data Mobile will handle all warehousing, web and telesales activities for Phones 4U in the UK and Ireland

Phones 4U has appointed Tech Data Mobile to manage its end-to-end supply chain operations in the UK and Ireland.

From May, the distributor will operate all warehousing, forward and reverse logistics activities for the retailer’s 680 stores.

It will also handle Phones 4U’s web and telesales operations.

Tech Data Mobile’s vice president for services Richard Baxendale said the contract was a “massive vote of confidence” in its ability to meet the demanding supply requirements of a major retailer.

“This is another great win for Tech Data Mobile’s services business in Europe, adding to a number of important contracts that we have secured over the past 12 months and underlining the strength of our performance in the services sector,” Baxendale said.

President Rod Millar called the appointment a “major milestone” in the history of Tech Data Mobile.

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