Rob Orr says success in the UK will act as a good indicator as to how the platform will perform globally
Opening weekend sales of the BlackBerry Z10 were described as “very solid” by the firm’s UK and Ireland MD Rob Orr.
The new device – the first to run off the new BlackBerry 10 software – was unveiled by the firm’s president and CEO Thorsten Heins on January 30 and went on sale in the UK exclusively less than 24 hours later.
Orr said the decision to launch the Z10 in the UK first – ahead of its home market in Canada – shows its importance to the firm.
Orr said: “The UK is a hugely important market from a volume perspective, as well as in terms of our position within the context of the wider global market.
“The UK is therefore a good indicator of the level of success we can achieve on a global basis.”