Walsh sees the mobile operators continuing with an aggressive approach with their own fixed-line products as they also maintain a strategy of cutting dealers that may not deliver quality business
This year will provide more opportunities as IT integration bonds both mobile and fixed technology. The mobile networks will continue with their aggressive approach in demanding acceptance of their new fixed-line products linking into their core mobile solutions.
Vodafone’s integration of recently acquired C&W will be accelerated as the race to become the number one UC network hots up. Tangible and deliverable UC solution products will be delivered from this Vodafone alliance and provide exciting opportunities in this year and beyond.
Streamlining of dealers and resellers will continue as the networks continue ‘cutting out the dead wood’ and will provide additional enhanced support for the chosen few. From a mobile perspective, market potential has never been so good, with 4G already here enhancing volume of content and quality of delivery. We will see 40 per cent of ALL internet access via a handheld multimedia device by the end of 2014.
Working with application developers incorporating a mobile wholesale model will be key to exploiting this enhanced technology. Solutions that applications can provide, along with the ability to bill the end user, will create bespoke solutions and will greatly improve revenue streams and considerable margin gains.