Emerging MVNO sectors will lead to the leveraging of brand identity and improved relationships between brands and consumers, according to Ashdown, with new market niches possibly proving to be profitable
In 2013, the MVNO market will see increased market fragmentation as new models that could not be previously supported are developed. As new MVNO sectors, including consumer brands, media, financial services and charities, are formed, we will increasingly witness the leveraging of brand identity and, in turn, the development of a more in-depth relationship between brands and customers.
2013 is also likely to see new market niches open up that were previously unidentified as having profitable potential. The lowered cost and ready availability of the technology necessary to exploit this potential is, however, now available. By leveraging pre-existing and integrated operational relationships, sharing bureau services and taking ‘off the shelf’ white-label solutions, MVNOs can be brought to market quicker, leaner and cheaper than ever before.