2013 predictions: Elite Mobile MD Ketan Gokani


The market in general will grow this year, says Gokani, with cloud services, 4G, mobile commerce and choice of platform being key drivers

We expect significant growth, particularly in smartphones and tablets, as innovation continues to drive the market as well as increased demand for related products and services.

Mobile applications and operating experience will play a major role with consumers in 2013. Cloud services, 4G, mobile commerce and choice of platform will be key drivers. However, there will still be a need for a range of supporting products and services to enhance the device proposition.

Given the global economic background I think the market, particularly in the UK, will remain tough. Competition will be fierce and not every company will thrive. From a distribution perspective it will continue to remain the case that a strong balance sheet will underwrite an improved customer experience.