Gusto to launch new range of Juice products from April


Emergency power charger Cube and speaker Bluetooth Sound Square to follow the Juice chargers in company’s portfolio

Gusto Telecom Solutions is launching a new range of emergency charging products and speakers under the Juice brand from April.

Products include the ‘Juice Cube’, which provides emergency backup power for handsets and portable games consoles.

The Cube is compatible with all iPhones and iPads, BlackBerry, HTC, LG, Nokia, Samsung and Sony smartphones, as well as the Sony PSP and comes with a USB cable and eight universal connectors.

The Cube can be charged  using a mains adaptor and displays a row of four lights to show the level of charge remaining when it is shaken.

The firm has also unveiled the Juice Bluetooth Sound Square, which enables music to be played from a handset at a distance of  up to 10 metres.

It is compatible with Apple iPhones, iPads, the iPod Touch and Samsung Galaxy devices  and is available in red, yellow, green, blue, orange, pink, cyan and magenta.

The Sound Square takes two hours to charge and provides six hours of playback on Bluetooth and 10 hours through a USB cable.

The firm also has plans to launch a range of power battery backup smartphone cases, called Juice Jacket, in the near future.

The Cube and Bluetooth Sound Square will be priced between £24.99-£29.99, with Gusto currently in discussions with high street retailers to sell the products.

Gusto currently has agreements with O2, John Lewis, Dixons Store Group (DSGi), telecoms provider Jersey Telecom and Carphone Warehouse Ireland for stock of its Juice charger products.

Gusto Telecom Solutions managing director Joe Bennett said: “Most people don’t have an emergency power product so there is a big opportunity to put that right. Making emergency power work in the UK market is about making it appealing so the Cube is a step in the right direction. People have become miffed with Apple changing the charging socket on the iPhone 5 because a lot of the docks will now become useless. This provides a really good alternative to that.

“Juice is sold in a number of high street retailers and has achieved phenomenal success, selling thousands a week across the UK and Ireland. This is the first evolution of the brand and there will be many more evolutions to come.”


  1. The juice cube is fundamentally flawed. It does not have an on/off switch and turns on by shaking (and discharging the power) or, in fact, car rides on the motorway, moving about in a handbag etc… So by the time you go to use it – it’s dead! NOT cool!!! Did the designers SERIOUSLY not think about this?