New ‘HTC One’ handset to launch in March

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The new Android handset will be unveiled next week (February 19) in London, with Carphone Warehouse said to have already confirmed stock.

HTC will unveil its latest Android handset, the HTC One, at a launch event in London next week (February 19).

Mobile News understands the device, which is code-named the M7, will launch mid-March.

Features on the device are still to be confirmed, but sources close to the firm claim it will run on Android 4.1.2 and be 4G compatible.

Unconfirmed rumours online, suggest it will feature a 4.7 inch display, a new version of HTC Sense, 32GB inbuilt memory – expandable with a MicroSD and a 4.1 megapixel camera. The camera is also rumoured to include, what is being described as an ‘Ultrapixel Sensor’ which effectively triples the megapixel quality.

Carphone Warehouse and O2 are already said to have taken pre-orders to stock the device from launch. The SIM only price is expected to be just under £400.

HTC has so far refused to confirm the name of the device, stating it “doesn’t comment on rumour and speculation.

However, the firm has been actively advertising the new device during a number of high profile Champions League and Uefa Cup televised football matches during this week (see image).

The firm has also set up a countdown timer on its official website ahead of the launch.

The device is also expected to be accompanied with a significant marketing campaign. Its CEO Peter Chou admitted in January HTC hadn’t done enough marketing its products and brands.

His comments followed the firms financial result for Q4, which saw quarterly profits plunge 91 per cent sequentially.

 

 

 

 

 

 

 

 

 

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