Nokia customers ‘more likely to recommend brand’


YouGov survey shows 45 per cent of manufacturer’s customers would now promote its handsets

Almost half of Nokia users would recommend one of its handsets to a friend, according to a new survey from YouGov.

The independent study showed 45 per cent of customers would now recommend the brand, up 18 per cent compared to the turn of the year.

In the same period the share of people who would not recommend a Nokia handset fell from 37 per cent to 33 per cent.

Forty per cent of those asked were using a Lumia, up from just one per cent in December 2011.

YouGov associate director Russell Feldman said: “Nokia has finally turned a corner. By increasing the number of Lumias in its base it has given their customers something worth coming back to. It is now seen by its consumers as a quality smartphone brand.

“While they are still a fair distance behind Apple and Samsung in terms of market share and loyalty, the fact they have changed consumer perception among their customers puts them in a solid position as the smartphone war intensifies.”