Tech Data Mobile will attend Mobile World Congress under its new branding for the first time next week.
Tech Data Mobile has confirmed it will be attending Mobile World Congress (MWC) 2013 in Barcelona for the first time in its own right. It follows the acquisition by Tech Data Corporation of the former joint venture with Brightstar for $165.5 million last July.
Customers and manufacturers will be able to meet personnel from the distributor and find out about the range of supply chain and managed services it offers. It will also showcase how it can uniquely offer end-to-end mobile solutions through engagement with Tech Data’s other specialist divisions.
A major feature of the stand will be the B2B and B2C Eco rooms. The former will feature Samsung products and focus on convergence with multiple devices being used to connect people to the web and to enable data and voice communications. The B2C room will explore the potential of mobile solutions and accessories in the home for communications, social media, and visual and audio entertainment.
Cisco and Symantec are also supporting Tech Data Mobile at the event. Cisco will show how it can help organisations in the BYOD space and allow different devices to establish secure wireless connections, while Symantec will demonstrate the features of its latest security solutions for users of smartphones and tablets.
Tech Data Mobile will also be featuring ‘Activate-Here’, its online electronic software distribution service which it said makes it easier for SMB resellers, e-tailer and retailers to offer a full and up-to-date choice of leading software solutions to their customers.
Tech Data Mobile president Rod Millar (pictured) said: “We have a new name but nothing else has changed – the dynamic essence of our mobile operations across Europe continues. Indeed, we have continued to take our business forward since the acquisition, securing a number of important contracts that underline the strength of our performance in the services sector.”