BrightPoint rebranded as Ingram Micro Mobility

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As reported by Mobile News previously – Ingram Micro has renamed BrightPoint as Ingram Micro mobility at Mobile World Congress

Ingram Micro Mobility has today (February 25) confirmed BrightPoint has been rebranded as Ingram Micro Mobility.

The move comes four months after the IT giant acquired the mobile distributor and logistics provider for $840 million (£532 million) in its biggest deal so far.

The rebrand completes the integration of the two firms, which have been undergoing an internal restructure.

Ingram Micro said the combined capabilities and reach of both companies positions it as the leading global provider of technology and mobility services and products, providing current and prospective customers with access to new manufacturers and solutions.

The firm said the new Ingram Micro Mobility group provides significant benefits for customers, resellers, vendors, OEMs and networks.

Ingram Micro Mobility vendors can now further optimise their supply chain with BrightPoint’s expertise in device lifecycle services, while BrightPoint  vendors can gain access to new selling channels as the firm’s product portfolio is cross-sold into Ingram Micro’s sales channels.

New markets such as Vietnam, Philippines, South Africa, China, Hong Kong, France, Latin America and Canada can now access Ingram Micro’s and BrightPoint’s joint capabilities while BrightPoint’s reverse logistics and device recovery capabilities are now available to Ingram Micro customers.

Ingram Micro CEO and president Alain Monié said: “Ingram Micro’s acquisition of BrightPoint marked an important milestone for both companies, but today highlights an even more significant milestone for our customers and vendors who now have access to the broadest portfolio of mobility and converged technology products and the most comprehensive suite of supply chain solutions for mobile devices.

“Ingram Micro Mobility is at the center of the flow of products and commerce within the mobility industry, helping us achieve our vision to anticipate demand and create connections between manufacturers, retailers and carriers, while helping to enable the convergence of IT and mobility.”

BrightPoint was founded by Robert Laikin in the US in 1989 and has since expanded its operations to 75 countries globally. It handled more than 112 million devices in 2011, worth around $16 billion (£10 billion).

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