Huawei unveils global consumer brand campaign


‘Make it Possible’ campaign to be rolled-out throughout the year as manufacturer reveals it increased revenue by 10 per cent last year, with Q4 shipments up 89.5 per cent

Huawei today launched a brand campaign as it continues to push towards being widely recognised as a global consumer brand.

The ‘Make it Possible’ campaign began at Mobile World Congress and and will be rolled-out in selected markets throughout the year, encompassing touch-points such as retail experiences, online activities and media engagement.

Huawei said the campaign is a result of extensive consumer research conducted in global markets, where consumers have indicated their desire for accessible and affordable products from the company.

The manufacturer also announced full-year global sales revenue of $7.5 billion, up 10 per cent from 2011.From the 52 million handsets it shipped, 32 million were smartphones, representing an increase of 60 per cent from 2011. It shipped 10.8 million devices in Q4, up 89.5 per cent to secure the number three position for smartphone vendors globally, according to analyst IDC.

Huawei Consumer Business Group CEO Richard Yu said: At MWC last year, we launched the product name of Ascend, and introduced a series of flagship products. Today at this same platform, we are strengthening the brand promise of our products with our new brand campaign, ‘Make it Possible’.

“This gives us strong momentum to focus our efforts to be a leading smartphone brand ion the coming years. I am excited that Make it Possible’ not only defines who we are, it also represents the desire for extraordinary experiences from consumers around the world.”