LG unveils four Optimus series devices


G and Vu series to target high-end segment, with F and L series more focused on the mass market

LG has unveiled four Optimus series devices to target a wide range of the smartphone market in a move it said said is its “most ambitious smartphone strategy to date”.

Flagship models from the G and Vu series will target the premium market while the F and L series will be positioned as more mass audience devices for 4G and 3G markets.

The manufacturer said its mobile strategy will focus on leadership in 4G, next generation screen technology and differentiated user experience.

The Optimus G has become the first smartphone to employ Qualcomm’s Snapdragon S4 Pro quad-core processor. Originally launched in key target LTE markets, it is making its debut in over 50 countries.

The Optimus Vu series will feature large screens aimed at enhancing the viewing experience. The 4G device has a five-inch screen and a 4:3 aspect ratio display that LG said is ideal for viewing documents, e-books, multimedia content and browsing the internet.

The Optimus F series is labelled as the ‘4G LTE smartphone for everyone’. Both the F5 and F7 were specifically designed for consumers making the transition from 3G to 4G networks, said the manufacturer, adding that this series will expand its footprint rapidly in the 4G market this year.

Finally, LG said the LII series was designed around four design elements: “seamless layout, laser cut contour, radiant rear design and a home button with Smart LED lighting”. The Optimus L3II, L5II and L7II are all on display at MWC.

Along with an initial target to sell 10 million smartphones per quarter and double sales of 4G devices this year.