O2 challenges Yahoo on remote working ban


Operator says its own research found that over three quarters of people are most productive when working flexibly

O2 has said that Yahoo is missing out on huge benefits after it announced a company-wide ban on remote working.

In a leaked memo to employees, Yahoo HR head Jackie Reses had said “speed and quality are often sacrificed when we work from home. We need to be one Yahoo, and that starts with physically being together.

However, O2 has countered that claim, stating its own flexible working practices have lead to improved productivity and better work/life balance for employees.

O2 business director Ben Dowd said: “In failing to embrace a flexible working culture, companies like Yahoo are missing out on huge benefits, both for their business and their staff. Our own research of over 2,000 UK employees and over 400 employers shows that three quarters of people say they are most productive when they can change when and where they work and one in ten even rate flexi-working as a more important benefit than their holiday allowance and salary.

“The changes we’ve seen at O2 since our flexible working pilot speak for themselves. In just one month our staff saved 100,000 miles of commuting, 30 tonnes of CO2, and £20,000 in fuel – and productivity when flexi-working has doubled. It’s not about sacrificing face time with co-workers, but empowering staff with the right mix of technology, policy and education, to help them shape their own definition of the 9 to 5.”