Microsoft OS share grows 240 per cent to 6.2 per cent, with 700,000 new customers adopting the platform in the past year
Windows Phone has displaced BlackBerry in holding the third largest operating system share in GB, according to the latest figures from Kantar Worldpanel ComTech.
In the three months ending January 2013, Microsoft’s OS held a 6.2 per cent share of the market, up 240 per cent from a year ago. Its user base has grown by almost 700,000 users in the past 12 months.
Kantar said 17 per cent of new Windows Phone customers switched from Android, 26 per cnet from Symbian, six per cent from BlackBerry and two per cent from Android. Forty-seven per cent were first time buyers.
BlackBerry’s share has fallen to 5.8 per cent, down from 15.7 in the same three month period in 2012. Android continues to lead the market with a share of 56.2 per cent, up 6.9 per cent, while Apple iOS is the second biggest, with a share of 30.6, representing an increase of 1.3 per cent.
Samsung continues to be the top smartphone manufacturer in Great Britain with 36.8 per cent of smartphone sales, followed by Apple and HTC. British smartphone penetration has now reached 62 per cent, with smartphones making up 83 per cent of total mobile sales.
Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo said: “Nokia is spearheading this growth, with the Lumia 800 (pictured) the leader among the Windows handsets. However, it is not the only manufacturer benefitting from the increasing popularity of Windows. HTC’s 8X is now the third bestselling Windows device in Great Britain, demonstrating the clear cross-manufacturer opportunity of the platform.
“Understanding the source of growth for the Windows platform is crucial to devise and implement the right marketing and sales strategy. The fact that nearly one in five new customers switched from an Android device should give Microsoft, and its partners, confidence that its OS has what it takes to bring the fight to more established platforms. As almost 30% of its customers switch from rival OS’s, the worry that Microsoft will have to rely on attracting the dwindling pool of first time smartphone buyers to drive future growth is reduced.”