ZTE enters phablet market with Grand Memo

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Manufacturer also takes wraps off the first smartphone to run the Firefox OS as it says it expects to be a top three manufacturer by 2015

ZTE has unveiled its first ‘phablet’ smartphone and the first smartphone to feature the new open-source Firefox OS.

At its press conference this afternoon, ZTE EVP and head of mobile devices division He Shiyou said he expected the company to be among the world’s top three manufacturers by 2015 but that “it’s a long way to Apple and Samsung”.

The Grand Memo (pictured) has a 5.7-inch HD screen, is 4G-enabled,  powered by a 1.5GHz Snapdragon 800 quad-core processor and runs Android 4.1.2 Jelly Bean.

Other features include a 13-megapixel rear camera, one megapixel front camera, 16GB of memory and Dolby Digital technology embedded for enhanced audio quality.

Shiyou said: “The ZTE Grand Memo’s large, high definition screen makes it perfect for media and entertainment, but its uses reach far beyond that. With ZTE’s custom Mifavor UI, a powerful processor, and LTE connectivity, this device offers users a wide array of benefits that go well beyond the capabilities of the typical handset.”

The manufacturer also unveiled the Open, the first Mozilla-powered entry level smartphone for Latin America and Mainland Europe though Telefonica. Running the open-source Firefox OS, it is powered by a single-core Qualcomm processor and has a 3.5-inch HVGA screen and 256MB of RAM.

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