eBay targets $20bn mobile sales in 2013

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Auction site looking to double forecast from last year after a surge in activity via mobile devices

eBay has revised its global m-commerce forecast and predicted that it will generate in excess of $20 billion in mobile sales volume in 2013.

Last year its global mobile sales reached $13 billion, double that of 2011, and far exceeding its forecast of $10 million from 2012.

The statement comes after eBay revealed that more than four million new customers joined the website via mobile devices last year, increasing listings of more than three million being added via mobile every week.

The auction site said that as more consumers embrace mobile devices as the common way to sell, shop and pay, nearly a third of transactions made on eBay are influenced by mobile at some point during the shopping process.

eBay’s suite of mobile apps have been downloaded more than 120 million times, representing a 20 per cent increase since the 100 million download milestone was reached last September.

eBay senior director of mobile Olivier Ropars said: “Just four years ago, mobile commerce had barely taken off. Now we’re expecting to see over $20 billion worth of sales in just one year, demonstrating the huge opportunity that mobile presents. Mobile commerce is key to a future full of possibilities, revolutionising retail and paving the way for a new seamless multichannel experience.

“Consumers now carry a global store in their pocket and our research shows they check their mobiles around 40 times a day. That’s 40 opportunities for retailers to engage with potential customers, while the ability to shop on the move increases the likelihood to spend.

“Our forecast for global transactions taking place in 2013 is ambitious, but I believe we are yet to see the full potential that mobile can offer the UK retail economy. We predict that the value of global transactions will reach $119bn by 2015, and I’m excited to see what this means for eBay and it’s consumers alike.”

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