Mystery Shopper: Brighton

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Mystery Shopper wants the new BlackBerry Z10 for free with a lot of data and plenty of calls to go with it. He’d also like some advice on transferring content from his old iPhone 3GS. What can the retailers offer?

5: Vodafone

Product range – 3/5
Product knowledge – 0/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 1/5
Shop appearance – 2/5
Total – 12/30

4: Three

Product range – 0/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 2/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 13/30

3: EE

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 22/30

2: Phones 4U

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 2/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 23/30

1: O2

Product range – 3/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 27/30

Summary

The Z10 request drummed up a lot of enthusiasm, with everyone except Three and Vodafone making a real effort for a sale.

O2’s Kirolus did an excellent job of selling the merits of BB10 and the offer of the Gurus’ help in set-up made all the difference.

Phones 4U’s Louis and EE’s Mark made a decent effort, with both perhaps guessing at some questions.

Three were always at a disadvantage here, but looked set for competitive pricing.

The real disappointment was at Vodafone, though, with Nicky who couldn’t offer any information or a demo despite POS display claims.

Full article in Mobile News issue 533 (February 25, 2013).

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