Manufacturer to launch device as research suggests more senior users are considering upgrading to a smartphone
Doro will make moves to attract new and younger seniors with the introduction of the PhoneEasy 810, its first full touchscreen model in the second half of the year.
The smartphone, which is being previewed by the manufacturer at MWC, will come with “easy grip and soft touch coating” and be powered by its own smart interface – Doro Experience Manager – which it says uses the company’s IP to make applications and software easier to use.
It will become Doro’s second smartphone release, after the manufacturer launched the PhoneEasy 740 at last year’s Mobile World Congress.
The product unveiling come as research conducted for Doro investigating purchasing habits within the senior audience segment found that out of 1,000 respondents, half are actively considering going ‘smart’ at their next upgrade.
Doro UK managing director Chris Millington said: “The senior mobile market is rapidly changing and we understand this. In response to these changes we’ll be launching our second smartphone later this year, to keep abreast of the dynamic senior segment new designs and form factors that are required.
“Our handset will be a liberating device and a technology challenger in true Doro style. We will offer a significant point of difference.”
Doro also launched two additional senior phones at Mobile World Congress, including one specifically aimed at the telecare market.
The Secure 681 (pictured left) is the first mobile to feature an embedded ‘class one’ telecare radio receiver that is compatible with Doro’s wrist, neck and fall sensors.
It can transmit two different types of alert to the receiving centres of a telecare provider either through the Doro Secure IP protocol or via SMS. In addition to geo-localised alerts being sent directly from the handset, remote sensors now trigger alerts through the press of a button.
Doro said this enables people who currently rely on the support of a fixed line telecare service more freedom, mobility and enjoyment with increased security.
The PhoneEasy 622 (pictured right) is also powered by the Doro Experience Manager. It has an outer screen, loud ring tones, adjustable text size, two megapixel camera and home screen weather application.