Gusto signs John Lewis to sell new Juice products from April


Retailer to exclusively range the additions to the range in April, before they go on sale at additional retailers

Gusto Telecom Solutions has signed a deal with John Lewis to sell its Juice Cube and Bluetooth Sound Square products exclusively in April.

The products, which will be priced at £24.99 and available in John Lewis’s 41 stores and online, will then go on sale nationwide from May 1. Gusto is currently in discussions with other retailers to range the products.

The Juice Cube, which is charged up using a mains adaptor, provides emergency backup power for handsets and portable games consoles. It is compatible with iPhones and iPads, BlackBerry, HTC, LG, Nokia, Samsung and Sony smartphones, as well as the Sony PSP, coming with a USB cable and eight universal connectors.

The Bluetooth Sound Square, which can be charged in two hours, enables music to be played from a handset at a distance of up to 10 metres. It provides six hours of playback on Bluetooth and 10 hours through a USB cable, and is compatible with iPhones, iPads, the iPod Touch and Samsung Galaxy devices.

Gusto MD Joe Bennett said: “We are delighted to be working with John Lewis again in order to launch the new Juice products. We are trying to make the mobile accessories market a bit more consumer-focused and it is fantastic to receive the support of a team that understands and furthers this aim.”

John Lewis consumer electronics accessories assistant buyer Polon Tong said: “We are delighted to introduce the new Juice Cube and Sound Square to the John Lewis range of electronic accessories. Our customers are always looking for great design and innovation at a competitive price and these accessories certainly appeal.”