O2 launches TU Go internet-calling app

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O2’s TU Go app, free to download for its contract customers, allows users to call, text and access voicemail via the internet on any compatible device, using their existing telephone number

O2 has today launched its TU Go VoIP application, which will allow users to make and receive calls, texts and voicemail over the internet using their existing telephone number.

The service, available on all Apple and Android devices, is free to download for O2 contract customers, with the calls and texts taken from their existing bundle.

Customers using TU Go will be able to make and receive calls and texts from anyone on any network, even if the recipient doesn’t have the app installed. O2 will deliver calls, texts and voicemail as normal so contacts won’t notice anything different.

O2 marketing and consumer director Sally Cowdry said: “For the first time, TU Go will mean customers can use their O2 number across a huge range of different devices. It will extend the O2 phone number and package far beyond just the mobile handset.

“TU Go is a statement of intent from O2: that we will continue to develop services that meet the existing demands of our customers and will go beyond those creating new products that open their eyes to the possibilities that mobile technology can deliver.”

O2 chief executive Ronan Dunne told Mobile News the operator was able to offer the service thanks to its acquisition of VoIP service provider Jajah in 2009.

Ovum telco strategy analyst Jeremy Green said the app delivers “tangible differentiation” for O2, and is “is a lesson for its peers in integration with carrier telephony services.”

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