Customers will be able to browse the internet as well as access menus and special offers
The Cloud has partnered with fast food restaurant chain KFC to provide free Wi-Fi to its outlets in the UK. The deal will go live following a short roll-out period.
Customers accessing the service will be directed to a KFC-branded landing page, which will contain restaurant information, menus and special offers.
Users can then access the web, but KFC said it hopes the landing page will enable more effective engagement, with customers able to easily see all menu items and be driven to certain items through discounts and offers.
The Cloud network is used by seven million people a day and is available at more than 16,000 locations such as Emirates Stadium, Silverstone Race Track, the City of London, JD Weatherspoon, M&S, WH Smith and Caffe Nero, as well as First Great Western and Network Rail stations. It has over eight million registered users connecting for over two million minutes a week.
The Cloud managing director Vince Russell said: “Fast and reliable WiFi paves the way for new technologies such as mobile payments to reduce queue times, QR codes to discover more about a product, as well as targeted advertising of specific products and offers via the WiFi landing page. At a time when the UK fast food industry is booming, but is also becoming increasingly competitive, this service can give KFC the edge.”
KFC UK brand experience senior manager Nathan James said: “We are operating in a highly competitive industry and are always looking for ways to improve our restaurants. As more and more of our customers are using smart devices, we know internet connectivity is fast becoming a key part of the restaurant experience. Diners want to be able to browse, access social networks, search for retail outlets around them to plan their day, or access KFC-related information and special offers. The new WiFi service offers exactly this and helps ensure we provide an enjoyable dining experience.”