Nokia expecting double digit market share by 2014


Manufacturer looking to more than double market share but denies reports it will release a tablet in the coming months

Nokia says it expects its share of the global smartphone market to reach double digits by this time next year.

The manufacturer currently has a market share of around 4.9 per cent, based on global smartphone sales of 35.1 million units in 2012, according to market analysts at IDC.

It sits behind Samsung (30.3 per cent) and Apple (19.1 per cent) and ahead of HTC and BlackBerry (both 4.6 per cent).

The statement came from Nokia head of Windows Phone 8 marketing Vesa Jutila at this year’s Mobile World Congress event in Barcelona.

Jutila said: “A year from now, we will no longer be a single-digit smartphone player in the marketplace.

“We are breaking through in a much more major way as a smartphone player.”

Nokia was overtaken by Samsung as the world’s largest mobile manufacturer last year, ending its 14-year reign at the top of the sector.

But Jutila reiterated previous comments from the firm that it can again become a leader in the space.

He said the manufacturer will focus wholly on rolling out its Nokia Lumia range and lower-end Nokia 105 and Nokia 301 devices.

“Of course, we have only one goal, and that’s to be the leader in smartphones, and we believe we have the assets, the strategy and the will to get there.”

He also added that, despite rumours to the contrary, Nokia has no plans to release a tablet device this year.

“We are not concerned with getting the next tablet out. We are completely happy to be focusing on these products [the Lumia family plus the 105 and 301] and getting them into the hands of consumers,” Jutila said.