EE claims its sales have risen by 10pc per week since 4G launch


CEO tells MWC audience UK now has some of the fastest 4G available in Europe

EE has experienced sales growth of 10 per cent every week since launching 4G in November, with over 1,000 UK businesses in the UK now using the technology.

EE CEO Olaf Swantee revealed the detail in his keynote speech at Mobile World Congress. He told the audience the network is seeing average speeds of more than 16Mbps and peak speeds of 50Mbps on a regular basis, adding: “That’s some of the fastest 4G speeds in Europe.”

Swantee also announced the average 4G customer uses 1.4GB of data per month and over a quarter of EE’s 4G traffic is videobased, with 11 per cent of this traffic on YouTube alone. Beyond video, maps, mobile banking and video calling in particular have seen the biggest uplift in use compared to 3G.

Swantee said: “With 4G taking off with EE in the UK and from other operators across Europe, I believe we are on the cusp of something very special – a golden age of mobile.

“It’s clear that the network is back as the hero of the mobile industry. Superfast and superreliable, it allows you to do more, play more, trade more.

“And that always-connected, superfast network is having a major impact on what people can do with their devices and, therefore, how manufacturers are designing their kit.

“It’s clear that the mobile industry – and the superfast network in particular – is at the very centre of industry and enterprise in the 21st century.”