New York readies Samsung Galaxy S IV launch

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Samsung is generating interest for the “next Galaxy”, to be unveiled in New York on March 14, with an advertising campaign and flash-mob

Samsung is building up awareness for the launch of its Galaxy S IV in New York ahead of its unveiling there tomorrow evening.

Adverts have appeared saying “Be ready 4 the next Galaxy” and yesterday Samsung organised a flash-mob dance in Time Square.

The manufacturer has not confirmed any details about the device, but it is expected to have a ‘smart scrolling’ feature which means text will automatically roll up or down the screen based on eye movement.

Other ‘leaks’ suggest the phone will run on Android Jelly Bean 4.2 and come with a 13-megapixel main camera.

Less common rumours include that it will feature a 3G camera and dual-SIM support.

Three has announced it will be stocking the device in the UK on its ultrafast network, though is yet to specify when.

Ovum principle device analyst Tony Cripps said there is “no immediate indication” the Samsung Galaxy S 4 will be any less successful than its predecessor.

However, he said the manufacturer needs to take “a tighter grip” on the Android ecosystem.

“While Samsung continues to grow its shipments impressively the company undermines its own position in the broader ecosystem by providing Google a huge mobile platform from which to influence customers […] It is very difficult for Samsung to achieve that level of influence itself while it depends on Google to supply device software and key applications and services through Android.”

The press event will be held in New York at 7pm local time, and live-streamed in the UK from 11pm.

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