OVIVO appoints three non-exec directors


Cognatel MVNO adds expertise in finance, marketing and technology as £150,000 call for investment nears closure

OVIVO Mobile has appointed three non-executive directors in a move it said supports its ambitious plans for future growth.

James Longley is a chartered accountant, who has focused much of his career on venture capital/private equity and building growth companies. He was also co-founder and CFO of photo-finishing business PhotoBox, which acquired Moonpig.com for £120 million in 2011.

Martin Smith was co-founder and deputy chairman of advertising agency Bartle Boogle Hegarty. He was later CEO of Grey Worldwide and is now chairman of the RedRoute Agency.

Tony Fish has more than 20 years experience in mobile and digital with blue chip and high-growth companies and venture capital. He’s the founder of businesses including mashup, iNeed and Innovation Warehouse.

OVIVO said the new non-executive directors will add complimentary skills and expertise in finance, marketing and technology to the mobile industry experience of founder and CEO Dariush Zand and chairman David Jones, a 20 year plus Vodafone executive.

The appointments come as OVIVO closes its £150,000 call for investment via equity crowd-funding platform Crowdcube.com on March 17.

Zand (pictured) said: “I am flattered that James, Martin and Tony have agreed to put their time and reputation behind OVIVO. It speaks volumes for our prospects and I don’t believe that we could have chosen a better team.

“We are one of the only operators in the world to use a business model of this nature, where we focus on driving revenue from value added services, as opposed to from the service itself.

“All the while, we maintain a quality customer experience and, though the service is great value, we do not compromise on quality or care.”

Student-focused OVIVO was launched by Vodafone MVNA Cognatel in April 2012 offering free calls, texts and data bundles in exchange for receiving targeted advertising.

In return for signing up to the MVNO, customers receive advertising from Ovivo marketing partners each time they open their web browser. Adverts are targeted on the customer’s age, gender and location, offering them details and special offers on a variety of products.