‘LG not interested in competition with Apple and Samsung on price’


Manufacturer will let rivals battle it out on price as it reveals it has no plans to release a tablet this year

LG says it is happy to let Apple and Samsung battle it out in the “very high tier” for smartphone devices.

The comments came from LG UK head of mobile Andy Coughlin during the launch of the manufacturer’s new Optimus G smartphone (pictured) at Mobile World Congress.

Coughlin said LG is focused on releasing devices across all ends of the market, but will not launch devices in the same price bracket as, say, the iPhone 5 and the Galaxy S III.

He also told Mobile News LG has no plans get involved in the “distracting” tablet market this year. The firm’s last launch in this area at MWC was the LG Optimus Pad back in 2011.

Coughlin said a decision on price for the Optimus G is yet to be made, but he said it will be “nowhere near” as expensive as devices such as the Galaxy S III and iPhone 5.

No immediate decision on a UK launch for the Optimus G Pro phablet, unveiled at MWC, has been made. It will go on sale in Asia first.

Instead, Coughlin said LG’s UK focus is on its L series, with the low-end L32 (RRP £79.99) and L52 (£129.99) coming to the UK at the end of March. Mid-tier smartphones the L72 and L92, whose prices have not been announced, are coming to the UK in the summer.

“Our aim is to have the largest display at all price points,” Coughlin said.

“There is a need to be in the premium end. But the Optimus G will be nowhere near as expensive as Apple and Samsung. LG are not in the business of playing in the very high tier space.

“I can’t control what the others do, we are not in a fight with Apple and Samsung. We are not concerned with what they do.”