O2 to introduce ‘innovative’ digital services in 2013


Operator driving new strategy with more innovations to launch this year, working alongside its Priority suite of services

O2 says its strategy in 2013 is to bring new and innovative digital services to the marketplace.

It has launched a number of digital products in recent weeks such as its TU Go app, enabling O2 contract customers to make and receive calls, text messages and voicemail over VoIP using their existing phone number.

This followed the launch of O2 Tracks, an app enabling customers to download the top 40 songs in the UK to their handset. Both services are available on all Android and Apple devices.

O2 UK CEO Ronan Dunne (pictured) said several other moves into the digital space will follow this year, working alongside the momentum it has built with elements such as Priority and its free account management application for customers, My O2.

He said: “Last year was one of growth and enabling us to really underpin the opportunity for digital in 2013. We need to grow our revenues and profits and ultimately invest in the innovation customers expect from us in these new digital products and services.

“We’ve built a lot of digital capability, shown by the popularity of My O2. It’s a combination of getting ourselves set up for digital, bringing digital experiences to customers and getting the momentum right.”

Dunne also revealed O2’s location-based deals service Priority Moments saved UK customers more than £30 million in 2012, with an offer being redeemed every 12 seconds. He claimed four million customers have now opted into the service since it launched in July 2011.

He added O2’s website received more than three million hits in one two-hour period after priority tickets went on sale for singer Beyoncé’s 11-night residency at the O2 Arena in London beginning next month.

Its O2 Guru TV video help guide channel on YouTube has also now received 19 million views in the past two years.