New York, Florida, Texas and California among areas service will be initially available in
Ethnic MVNO Lycamobile has moved into the US market by launching its service in 18 states, taking its international presence to 16 countries.
Areas served by the MVNO now include New York, Florida, Texas and California with a national advertising campaign set to support the launch.
The firm – which currently has around 30 million customers in Europe and Australia – claims it is the first ‘full MVNO’ to launch in the US.
Lycamobile chairman Subaskaran Allirajah said: “Since opening discussions surrounding a launch in the US, the appetite for our proposition has been overwhelming. It is this enthusiasm for the service that has led to our biggest launch yet.
“As the first full MVNO to launch in the United States, this is a milestone operation both for Lycamobile and for American customers who we look forward to helping connect with their loved ones across the world.”