EE launches 4G in rural Cumbria


More than 2,000 people to receive technology as EE says move demonstrates the ability of its network to offer reach, capacity and high speeds necessary to deliver services in such areas

EE has launched a 4G fixed and mobile broadband service in Cumbria, covering 100 square miles and more than 2,000 residents in the rural area.

The service will see people living in Northern Fells receive download speeds between 8-12Mbps and headline speeds of over 20Mbps. It will cover 84 per cent of the population across this area by summer 2013.

Plans start from £15.99 a month, with EE evaluating usage and behaviour to potentially develop other plans specific to rural customers.

The operator said this area remains unserved by fibre or other superfast fixed technology, with the launch demonstrating the ability of its existing 4G network, running over 1800MHz, to offer the reach, capacity and high speeds necessary to deliver such services to rural homes and businesses. It added the deployment will help inform other potential 4G rollouts across rural parts of the UK.

EE CEO Olaf Swantee (pictured) said: “Using our dedication to innovation and engineering excellence, we are overcoming the challenges of delivering rural connectivity to launch a 4G mobile broadband service in Cumbria.

“This is yet another big step in advancing digital communications in the UK. We’re offering one of the fastest mobile networks in the world, and are pioneering how to make superfast broadband available to homes and businesses that currently have little or no connectivity.”

4GEE launched in October and is currently available in 37 UK towns and cities, with plans to have the network rolled out to 72 locations by the summer. EE is aiming for 98 per cent coverage of the UK population by the end of next year.