Research from eBay suggests mobile shopping could increase 113 per cent this year, with the arrival of universal 4G a major driver
The arrival of 4G in Britain could boost the retail economy by around £1.8 billion over a year, representing a 113 per cent year-on-year uplift in mobile shopping compared to 2012.
This according to new research compiled by retail analysts Conlumino for auction website eBay, which interviewed a sample of 2,081 consumers about their mobile habits and opinions on 4G.
It found that more than half (55 per cent) use their devices more for shopping now than this time last year with just under a third using a smartphone for some aspect of shopping – be it browsing, price checking or buying. One in ten used a smartphone for making purchases.
The top frustration for mobile shoppers is speed (50.3 per cent) and reliability (49.6 per cent). The firm said the arrival of universal 4G will help to break down barriers and increase customers’ likelihood to shop via their mobile devices.
eBay Europe senior director of m-commerce Olivier Ropars said: “Consumers today want convenience and speed. The arrival of universal 4G will bring with it a more immersive, instant and intimate shopping experience than ever before – putting the most exciting features of mobile retail as we know it into high definition.
“It won’t just turbo-charge the way we shop. It will truly give us the ability to shop anytime, anywhere. That means an extra £1.8bn of consumer spending up for grabs. Retailers must act now and think about the virtual shop window, to turn this huge opportunity into an exciting reality.”