Three to launch its 4G upgrade in Q4

Written by: Mobile News
Three to launch its 4G upgrade in Q4

CEO Dyson announces network will wait to see how rivals position LTE before launching its own service

Three will wait to see how Vodafone and O2 position their 4G offering before rolling out its own service in Q4, according to CEO Dave Dyson.

Speaking at the network’s full year financial results, Dyson said its Ultrafast network – which currently runs on HSPA+, a faster version of 3G – is getting excellent feedback from customers, so he was in no rush to roll out 4G.

The firm currently plans to launch its 4G/LTE service in areas where demand for its mobile internet is highest in Q4, as an upgrade to its Ultrafast offering.

Dyson confirmed the network did not plan to charge customers extra for the service as long as they have an ‘Ultrafast ready phone’.

All handsets marketed as 4G-ready will be able to use the Three HSPA+ and 4G network.

“We’re in no rush to launch LTE,” Dyson said. “First we’ll see how 4G is positioned by O2 and Vodafone and look at how we position it. I’m fairly relaxed about it.”

He added the immediate goal for the network is to continue to increase brand awareness and promoting the speeds available on its Ultrafast network.

“Ultrafast will take time to build awareness of just as customers understanding of 4G will,” he added.

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

Maybe they shouldn't have outsourced all their Engineers to Ericsson then! They were warned they were putting the network at risk, did they care? Did they heck, all comes down to the money and th...
EE User As you say, no TING is faultproof - including your comment!...
will vodafone also be splitting from cable and wireless as well in that case?...
Down with vodafone based on their arrogance, cancel your mobile contracts with them until they play fair...
Mobile working is the buzz-word right now and something the government is encouraging. Being able to work on a train will, in turn, help boost productivity and the economy. You could go around in...
That's updated James - missed removing a couple of dashes as this was originally a story for the print edition. Hope you can enjoy your day now....
Dear Pádraig McGarrigle Does your computer have spell checker? every- thing, opportu- nities, op- eration. Seriously?...
if the train companies want to provide it, i have no problem. same as if hotels provide it, i have no problem. I do have a problem with tax payers funding it. Ticket prices are paid to the train ...
You don't think that, given the huge amount of money the government receive from the over-inflated prices, those commuters deserve something back? Most people can access free wifi in stations, su...
why should there be free wifi on trains? and how is it free if my taxes are paying for it. They should advertise taxpayer paid for wifi on trains. how about free wifi in my house instead, why ...

Social Media Feed