CEO Dyson announces network will wait to see how rivals position LTE before launching its own service
Three will wait to see how Vodafone and O2 position their 4G offering before rolling out its own service in Q4, according to CEO Dave Dyson.
Speaking at the network’s full year financial results, Dyson said its Ultrafast network – which currently runs on HSPA+, a faster version of 3G – is getting excellent feedback from customers, so he was in no rush to roll out 4G.
The firm currently plans to launch its 4G/LTE service in areas where demand for its mobile internet is highest in Q4, as an upgrade to its Ultrafast offering.
Dyson confirmed the network did not plan to charge customers extra for the service as long as they have an ‘Ultrafast ready phone’.
All handsets marketed as 4G-ready will be able to use the Three HSPA+ and 4G network.
“We’re in no rush to launch LTE,” Dyson said. “First we’ll see how 4G is positioned by O2 and Vodafone and look at how we position it. I’m fairly relaxed about it.”
He added the immediate goal for the network is to continue to increase brand awareness and promoting the speeds available on its Ultrafast network.
“Ultrafast will take time to build awareness of just as customers understanding of 4G will,” he added.