Three to launch its 4G upgrade in Q4

Written by: Mobile News
Three to launch its 4G upgrade in Q4

CEO Dyson announces network will wait to see how rivals position LTE before launching its own service

Three will wait to see how Vodafone and O2 position their 4G offering before rolling out its own service in Q4, according to CEO Dave Dyson.

Speaking at the network’s full year financial results, Dyson said its Ultrafast network – which currently runs on HSPA+, a faster version of 3G – is getting excellent feedback from customers, so he was in no rush to roll out 4G.

The firm currently plans to launch its 4G/LTE service in areas where demand for its mobile internet is highest in Q4, as an upgrade to its Ultrafast offering.

Dyson confirmed the network did not plan to charge customers extra for the service as long as they have an ‘Ultrafast ready phone’.

All handsets marketed as 4G-ready will be able to use the Three HSPA+ and 4G network.

“We’re in no rush to launch LTE,” Dyson said. “First we’ll see how 4G is positioned by O2 and Vodafone and look at how we position it. I’m fairly relaxed about it.”

He added the immediate goal for the network is to continue to increase brand awareness and promoting the speeds available on its Ultrafast network.

“Ultrafast will take time to build awareness of just as customers understanding of 4G will,” he added.

Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

That's your opinion, but it certainly wasn't the best way of phrasing it. That wasn't the only reason the EE advisor scored so poorly, which is made clear in the full review in issue 582 of Mobil...
your mystery caller clearly doesn't have a clue what he is talking about. that is not insensitive at all. quite the opposite....
I think you've entirely missed the point there, Marc. It's not about telling someone to go out to the shop (although that often loses points any way as its rare someone calls up a telesales line ...
I have to say, if you are indeed a blind person you should know it is a lot easier to actually go into a shop and feel the phone for yourself. your first comment about EE slammed them when in fac...
How can i place my contacts in order by first names please. Thank you Mrs Doreen Haggar ....
Only 2 months ago i buy this phone. Please advice any body knows...
I have bought a huawei ascend p7 suddenly networ operator inactive. How to active this?...
A good point made in the previous comment, but it was just the field facing engineers that were outsourced not all engineers. Some have since been insourced (QoS, radio planning etc). But agre...
I will just add that EE is a complete rip off. They clearly don't have good reception in quite a few places. This is London I'm talking about as well! I consistently call then complaining t...
Maybe they shouldn't have outsourced all their Engineers to Ericsson then! They were warned they were putting the network at risk, did they care? Did they heck, all comes down to the money and th...

Social Media Feed