Three adds 900,000 new customers in 2012 to take base to 9.1m


Revenues grow nine per cent during the year with ARPU rising to £21.19

Three saw an 11 per cent rise in customer numbers in 2012, taking its total UK base to 9.05 million by the end of the year.

Revealed in parent company Hutchinson Whampoa’s financial results today (March 26), its UK revenues also showed an increase, of nine per cent, to £1.9bn.

In terms of customer numbers, the contract segment saw its biggest rise with numbers up 18 per cent on 2011 to 5.26m customers. Pre-pay showed a net rise of two per cent to 3.79m customers. Postpay customers now make up 58 per cent of its total base, up from 55 per cent at the end of 2011.

ARPU was £21.19, up three per cent, with contract customers spending an average of £27.75 compared to the £6.89 for pre-pay.

Churn was down 0.2 per cent during the year and is now 1.5 per cent.

Three CEO Dave Dyson said: “Our consistent and strong growth reflects our passion for and focus on providing a great smartphone experience. In the past few months we have more than doubled our spectrum holdings and invested in upgrading our network with Ultrafast technology. This investment in network capability and quality further strengthens our customer experience and our opportunity for continued growth.”

Three CFO Richard Woodward added: “We’ve added nearly a million customers while simultaneously increasing revenue and profitability.  To achieve strong growth in all three of these areas at the same time makes us particularly proud.  Our continued success in 2012 has been driven by our increasing scale, based on a growing number of profitable, satisfied customers. This, combined with efficient cost management, ensures that our top line growth is converted into earnings.”