Avenir looks to up revenues with new channel partnerships

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Distributor expecting “huge growth” in accessories this year, with more brands to come on board

Airtime distributor Avenir Telecom says it expects to increase its annual UK revenues by 20 per cent to £30 million this year by adding more dealer and accessories partners.

The Borehamwood-based firm saw UK revenues increase by 15 per cent in 2012 to £25 million after it increased its O2 and EE airtime dealer base to around 600 and added around 20 new accessories brands to its portfolio.

Avenir MD Andy Tow (pictured) said the firm is adding around three new dealers per week – ranging from start-ups to established businesses – and is expecting “huge growth” from accessories sales this year, having seen a rise in the number of attachments sold with devices in 2012.

Total revenues from mobile and multimedia accessories across Avenir’s 32 European markets during April and December 2012 increased 16 per cent, shipping more than 3.5 million accessories.

The company shipped 3.1 million handsets during the same period, connecting more than 3.3 million subscriptions, according to its 2012 annual financial report.

Tow said more accessories brands are close to being agreed, but said he could not provide details as to which they are as Mobile News went to press.

“This calendar year is the big, big year for us in terms of accessories growth,” Tow said.

“Accessories is our fastestgrowing division, fuelled by the growth in tablets, and smartphones, because the attachment rate is enormously higher than a regular phone.

“We have a long-established customer base, and high ARPU, but we need to drive growth as any business needs to, and broadly this will come from new partners.

“The dealer drive is something that evolved and will be a major focus for this year. We had 15 per cent revenue growth last year, and we are aiming for 20 per cent this year. We won’t achieve this through existing partners alone, we need to grow the total base.

“On the airtime side, we train a lot of new companies, sometimes quite small ones and one-man bands that have worked for major companies in the past and want to work on their own.”

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