Mystery Shopper: Oxford

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Mystery Shopper is going into the building trade and wants a prepay handset that is durable, as well as also dustproof and waterproof. Reliability is key as is the ability to check emails for jobs

6: Phones 4U

Product range – 1/5
Product knowledge – 1/5
Airtime knowledge – 1/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 10/30

5: Three

Product range – 1/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 1/5
Shop appearance – 2/5
Total – 11/30

4: O2

Product range – 2/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 16/30

3: Carphone Warehouse

Product range – 1/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 3/5
Total – 22/30

2: EE

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 5/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 25/30

1: Vodafone

Product range – 3/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 26/30

Summary

It was surprising to see so few stores catering for the rugged handset market, with just two of the stores offering a handset that was out of the ordinary.

Dave at Vodafone was a clear winner after offering several options to cater for my request. He was also the only person to actually show me some of the rugged cases on offer rather than just talk about them.

Aziz at EE also put in a good performance, while Georgie at Carphone was unlucky not to be able to offer the JCB handset in store.

None of the other stores was able to offer anything of substance.

Full article in Mobile News issue 536 (April 8, 2013).

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