MVNO targeting the construction, retail and recruitment sectors for sale of its products
MVNO Natterbox has signed up its first 50 channel partners to help sell its SIM and call-recording packages into SMBs.
The service, which runs off the EE network, is approved by the Financial Services Authority and was originally sold into the banking sector by Orange Business Services.
Although Orange still has the exclusive deal for the use of the product in financial services,the MVNO has started selling it into other sectors, both direct and through its partner channel.
It is targeting the recruitment sector as well as construction and sales forces with its business service, which records calls and stores them onto a cloud server that is also connected to office landline and IT systems.
Natterbox sales and marketing director Steve Hodges (pictured) claimed since launching in 2010, it has attracted “multiples of thousands of customers”, but he refused to give any further information on the firm’s connection numbers.
He added the 50 resellers are a mix of traditional B2B mobile dealers and firms that are traditionally more focused on IT systems. The company plans to focus on supporting and training these partners before looking to expand its channel in the coming years.
“We’re concentrating on training those dealers up,” Hodges told Mobile News.
“It’s a mixture of forward-thinking mobile resellers and people who are looking at business mobility for the first time.
“There’s a good geographical spread and we’re looking at industries like construction, retail and recruitment – in fact, any company that has highly mobilised work forces who don’t want to miss a call and have everything on record.”
Also this month Natterbox signed deals with IT recruitment companies Harris Global and Jark Group to supply SIMs for both firms’ employees, though it refused to discuss connection numbers for these deals.