Alcatel partners with Marvel for Iron Man 3

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One Touch Idol smartphone to appear in the latest offering in the franchise, which is released nationwide next Thursday 

Alcatel One Touch has partnered with Marvel to be the exclusive smartphone partner for comic book publisher’s latest film, Iron Man 3.

The partnership will see the manufacturer’s One Touch Idol smartphone appear in the film, which is released in UK cinemas next Thursday, March 25.

The One Touch Idol is powered by a dual-core 1GHz processor and runs the Android 4.1 Jelly Bean operating system. It has a 4.66-inch screen, eight megapixel rear camera, two megapixel front camera and internal memory of 4GB that can be expanded by 32GB with a microSD card.

Alcatel One Touch chief marketing officer Dan Dery said: “Being part of the Iron Man phenomena is a great thrill for us. We are big fans of the franchise and are honoured to be involved.”

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