Events, which will enable resellers to get hands-on with the various devices running the operating system, to take place in 13 cities over 25 days
Tech Data Europe is launching a 10-week European tour to showcase the latest Windows 8 technology to highly targeted resellers.
The distributor has teamed up with Microsoft, Intel, Samsung, Toshiba, Asus, Fujitsu, Lenovo and HP for the events to showcase the latest innovations, enabling resellers to get hands-on with the range of devices for personal and business use running the operating system.
Event Marketing Solutions (EMS) has designed and built a presentation and product demonstration space, and will manage the pan-European tour schedule. Fifty events in 13 cities over 25 days have been planned, which Tech Data Europe said is expected to attract thousands of visitors.
The tour starts this month, with events taking place in Brussels, Rotterdam, Gothenburg, Copenhagan, Berlin/Cologne, Zurich, Milan, Ferrara, Barcelona, Madrid, Munich, Paris, London and Birmingham.
Tech Data Europe marketing services director Nigel Judd said: “EMS has provided an innovative solution to enable our country operations to run a professional looking presentation and exhibition event that can be taken around Europe, quickly and cost effectively. By taking to the road, Tech Data has the perfect opportunity to give thousands of resellers across Europe a hands-on experience of the latest devices running on the Windows 8 platform from our leading vendor partners”.