BlackBerry president expecting Q10 sales to be in ‘tens of millions’

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Thorsten Heins makes claim in television interview after early high demand and sales in the UK

BlackBerry president and CEO Thorsten Heins has said he expects sales of its new Q10 smartphone to be in the tens of millions following early positive signs in the UK.

Following Heins’ claim in an interview with Bloomberg Television, BlackBerry’s shares rose 3.9 per cent to $15.61 at the close in New York last night, its highest price since March 21.

In the UK, the Q10 launched exclusively in Carphone Warehouse concession stores last weekend at Selfridges in London, Birmingham and Manchester.

Yesterday, Selfridges revealed the Q10 had become its fastest selling consumer technology product. BlackBerry claimed initial stock sold out within two hours, with new stock being delivered to stores over the weekend.

Shortly after, Carphone said it had ordered additional Q10 stock to satisfy anticipated demand before it went on sale at the retailer’s 800 stores nationwide today.

Heins said: “We have very, very good first signs already after the launch in the UK. This is going into the installed base of more than 70 million BlackBerry users so we have quite some expectations for this device. We expect several tens of million of units.”

The Q10 is the second handset to run the BlackBerry 10 operating system and the first to feature a QWERTY keypad.

The first smartphone on the platform, the Z10, went on sale in the UK on January 31. In the three months to March 2, BlackBerry revealed that it had achieved global sales of one million Z10a.

 

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