Orbyx looks to expand on market share with S4 range


Manufacturer currently holds nine per cent of UK case market according to figures from GfK

Accessories manufacturer Orbyx is looking to up its nine per cent share of the UK case market following the launch of its Galaxy S4 range.

The company, which is distributed by 20:20, claims to have the largest share of the UK case market with nine per cent, according to figures from GfK.

Its latest batch of releases for the S4 includes variations on its range for the iPhone 5 and SIII including flip cases, hard shells and fashion-influenced designs.

Orbyx brand manager Sandeep Mander said: “Following successful launches of Samsung Galaxy SIII and iPhone 5, we plan to further grow the Orbyx share in partnership with retailers with the introduction of the Samsung Galaxy S4.

“We have almost nine per cent share of the case category which continues to grow year on year. This share has been driven by Orbyx ensuring that we hit all of the key launches and the latest range of Galaxy S4 products will help us to continue this growth.

“We are already seeing a great deal of interest in the market for a number of exclusive ranges we distribute, as our channel partners look for ways to generate additional revenues from consumer and business mobile users alike.”